• Marin

    Get The White Paper:

    The Power of Second-Party Data: Partner with Trusted Sources to Discover New and Valuable Audiences

    Get The White Paper

    The Power of Second-Party Data: How to Partner with Trusted Sources to Discover New and Valuable Audiences

    First- and third-party data are tried and true sources for digital advertisers. Second-party data – the data shared through a direct partner relationship – presents a new opportunity. Forging the right partnerships – and making the most of your partner’s unique and valuable audiences – can boost engagement, provide important data insights, build brand awareness, and positively impact your bottom line. In The Power of Second-Party Data you will learn how to discover and optimize this powerful data set from trusted partnerships to increase your market share. Download your copy to learn:
    • The 3 types of data – first, second, and third – and the unique strengths of each
    • The best ways to obtain second-party data – from identifying potential sources to targeting common cookie pools
    • The unique benefits of using second party data to expand audience reach
    • How second party data will affect your KPIs (such as CPM and CTR)
    • The role of privacy and how to address concerns before they’re raised
    Get your free copy of this informative guide today.

    This site uses cookies to store information on your computer. Some are essential to make our site work; others help us improve the user experience. By using the site, you consent to the placement of these cookies. Read our Privacy Statement to learn more.